Graphic Film Market

2021-2030 Analysis and Review Graphic Film Market

Graphic Film Market

Graphic Film Market By Polymer (Polypropylene, Polyethylene, Polyvinyl Chloride, Others), By Film Type (Opaque, Reflective, Transparent, Translucent), By Printing Technology (Flexography, Rotogravure, Offset, Digital), By End User (Automotive, Promotional & Advertisement, Industrial, Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021 – 2030

08-02-2022 REP-HC-139300 115 pages Format

Global graphic film market is estimated to grow at a CAGR of 5.21% during forecast period (2022-2030). Graphic films are finding affluent adoption in industries such as construction, automotive, advertisement and others. Thus, growth in these industries is expected to drive the adoption of graphic films. Graphic films are used in vehicle to provide protection from UV rays making the vehicle fuel efficient and also used for car wrapping. Further, global real industry is experiencing high investment for new construction activities owing to increasing urbanization and rising population. Thus, increasing high investment in construction coupled with rising disposable income across the globe is expected to propel the adoption of graphic film to enhance the looks and infrastructure.

Graphic Film Market

PVC Generates the Largest Revenues within the Polymer Segment

The global graphic film market has been segmented on the basis of printing technology, end-user, polymer and film type. PVC accounts the largest share in polymer segment with around 36.00% market share in the global graphic film market in 2021. Polyvinyl chloride (PVC) graphic films find its application in banners, labels, protective coating and others owing to its high strength, impact resistance and flame resistance property. High investment by operating companies for developing new and advanced PVC based graphic films; installing new manufacturing units and others serves the key driver for the market. Investments are expected to lead in development of new and innovative PVC based graphic films and drives the adoption over the period.

Automotive Segment to Promise Significant Potential During the Forecast Period

Automotive market is projected to grow fastest with CAGR of 5.5% during the forecast period 2022-2030. The graphic film offers benefits such as protection against harmful UV rays, heat protection, glare and others, which lead to adoption of films by automotive industry for enhancing the looks and properties of vehicles. Thus, growth in automotive production is expected to create a lucrative adoption platform for graphic films. Automotive window films help to block ultraviolet rays, solar heat and helps in restraining 60% of solar heat and around 95% UV rays coming through windows in vehicles while allowing visible light and keep the ambience cool. Further, graphic films are also finding affluent adoption in e-vehicles owing to light weight and growing e-vehicles market across the globe is also expected to create lucrative adoption platform for graphic film.

Digital Printing to Grow at the Fastest Pace

Digital market is projected to grow at highest pace with a CAGR of 5.8% during the forecasted period 2022-2030. Digital printing offers benefits such as durability, cost effective process over large volumes, less wastage and others. Digital market is primarily driven by substantial investment from companies for making developments in technology. Such investments in segment is expected to boost the adoption of digital printing technology across the globe.

APAC Remains as The Largest Revenue Generating Geographic Segment

Geographically, the graphic film market has been segmented into North America, Europe, Asia Pacific and Rest of World (ROW). Asia Pacific accounts to the largest share in the market owing to high investments on construction activities, increasing advertisement industry and other industry verticals. For instance, as per International Trade Administration (ITA), the construction industry in China is valued at $717 billion in 2017 and is expected to reach $1,042.17 billion by 2021. Though there has been a significant setback due to Covid-19, the pending projects have started full swing. Moreover, as per Housing and Land Rights Network (HLRN) sources, the government of India has announced to invest approximately $30.12 billion in its smart cities mission in India over the period 2018-2023. Such investments in construction activities are expected to drive the adoption of graphic films in the region. Further, growing vehicle production in the region is also expected to supplement the growth of the market.

New Product Launches Remains as The Key Strategy

Product launch & innovation is the primary strategy adopted by companies in global graphic film market. Product launch & innovation helps the companies to increase their product portfolio and attract new customers. Market share of companies in global graphic film market was calculated by considering the market revenue of key players, product portfolio extensiveness, research and development spending, geographical presence, investments by companies and strategies adopted in past 3 years i.e. 2019, 2020, 2021 related to the respective market. The key players in global graphic film market includeHexis S.A. (France), E. I. du Pont de Nemours and Company (US), CCL Industries (Canada), 3M Company (US), Constantia Flexibles Group (Austria), and others. Companies operating in the market are adopting strategies such as merger & acquisition, product development, partnership & collaboration and others to compete with each other, attract new customer base and maintain their market presence.

Historical &Forecast Period

This research report presents the analysis of each segment from 2020 to 2030 considering 2021 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segment are calculated for the forecast period from 2021 to 2030.

Report Methodology

Market revenues and CAGR were derived from primary and secondary research. Both quantitative and qualitative trends were considered for extrapolation of market revenues. The derived market estimates were further validated from top down, bottom strategies and primary research. The scope of the market is limited to the following segments of product categories and region.

By Polymer(2020-2030; US$ Mn)

  • Polypropylene
  • Polyethylene
  • Polyvinyl Chloride
  • Others

By Film Type(2020-2030; US$ Mn)

  • Opaque
  • Reflective
  • Transparent
  • Translucent

By Printing Technology(2020-2030; US$ Mn)

  • Flexography
  • Rotogravure
  • Offset
  • Digital

By End User (2020-2030; US$ Mn)

  • Automotive
  • Promotional & Advertisement
  •  Industrial
  • Others

By Region (2020-2030; US$ Mn)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Africa

Global Impact of Covid-19 Segment (2020-2021; US$ Mn)

  • Pre Covid-19 situation
  • Post Covid-19 situation

Key questions answered in this report

  • What are the key market segments in current scenario and in the future by product categories?
  • What are the key market segments in current scenario and in the future by regions?
  • What is the key impact of Covid-19 over market revenues and market determinants in the global graphic film market?
  • What are the primary and secondary macro and micro factors influencing the market growth currently and during the forecast period?
  • What are the primary and secondary macro and micro factors deterring the market growth currently and during the forecast period?
  • How to overcome the current market challenges and leverage the opportunities in each of the market segment?
  • Who are the key players in the operational predictive maintenance market and what are their key product categories and strategies?
  • What are the key strategies – mergers/acquisitions/R&D/strategic partnerships etc. that companies are deploying to enhance market revenues and growth?

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