The global market for probiotics is estimated togrow at a CAGR of 7.5% during the forecast period 2022-2030.Growing obesity and digestive tract issues in consumers and rapid innovation leading to the advancement of healthcare industry which is increasing the trend of the probiotics. Consumers are preferring healthy probiotics supplements over normal foods, is directly benefitting the food and beverages application segment. Moreover, preference of dietary supplements for health improvement and weight loss and weight gainin the recent times is directly fueling the demandin dietary and supplements market.
Increasing consumer spending will have direct impact on probiotic market in US. Nutritional diet and supplements account for 20% of the total health and wellness market in US in2021. Health and wellness market in the US is anticipated to growat an average 7% during the forecast period of 2022-2030. in addition, Asia Pacific is exhibiting highest growth in the forecast period 2022-2030. Aging population, increasing number of gut disorders and expanding food & beverage andincreasing demand for dietary supplements are the main drivers of probiotics market for the forecasted period. China’s food & beverage market is second fastest growing in Asia Pacific.
Lactic acid also rises penetration of minerals such as magnesium, calcium, iron and copper etc. There are some lactobacillus strain such as lactobacillus acidophilus, Lactobacillus brevis, Lactobacillus bulgaricus, Lactobacillus gasseri, Lactobacillus plantarum etc. the Lactobacillus is the fastest growing strain type segment in the global market which is growing with a CAGR of 8% during forecast period.
Nutrients, such as minerals, and vitamins are best to derived from food source. However, it is difficult to eat balance diet on daily basis, majorly when someone has consideration, such as allergies, which make certain items off-limit. Food supplements helps in getting the nutrients lack from regular diet. However, this is not intended to replace healthy snacks and meals and. It is necessary to consult with registered dietitian or doctor before taking any type of food supplements. It’s come in gel-capsule or tablet form, and powder added to water. Almost 40 % of adult in the U.S. takes multivitamin it is most common dietary supplement as per the National Center for Complementary andIntegrative Health. Other food supplement includes meal replacement shakes and bars which are sometime used for weight loss. Multivitamins have the broad list ofingredients. This include vitamins A, B complex, C and E, and important minerals like iron and zinc. It is required single supplement if there is deficient in one nutrient. Examples include vitamin C, iron, or vitamin B-12. Few food supplement support specific life stage. forinstance, a doctor prescribed folic acid supplement for pregnant women, or calcium-vitamin D combination for senior. the dietary and supplements segment is growing with a CAGRof 8.8% during forecast period.
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Asia Pacific leads the global probiotic market by capturing a market share of 40.45% in2021. Asia Pacific probiotic market is growing with a CAGR of 7.4% during the forecast period. the growing concern for healthy life style in the region and growing disposable income are the key factor which is driving the growth in the Asia Pacific market. Moreover, Japan is the leading country in the Asia Pacific region. the growth in Japan market is mainly attributed by the rising concern for the health and wellness in the region. Moreover, the presence of regulatory framework is also boosting the growth in the Japan probiotic market. the Japan probiotic market is growing with a CAGRof 8.3% during forecast period. Whereas, India is fastest growing country in Asia Pacific region which is growing with a CAGR of 8.4% during forecast period.
Market competition in the probiotic market is monopolistic as there are number of products available in the market of probiotics. Digestive wellbeing is the global obsession among the rapidly aging population. theincrease in the consumer’s demand for functional foods and has helped the probiotic market substantially. the companies in the probiotic market primarily manufacturer of dairy-based probiotic products such as probiotic yogurt and cultured drinks. Key players such as nestle, Chr., Danone group, Yakult Honisha co ltd, Hansen holding a/s, etc. are adopting various strategic initiatives to sustainin the dynamic market. the companies across globe are adopting various strategic initiative in which product launch is one of the key strategy which is adopted by key players to sustainin the global market. Acquisition is the second most strategy which is being adopted by the companies to take the competitive advantages that are adopted by the companies to gain competitive advantages over competitors.
KEY MARKET MOVEMENTS
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