The wolfberry extracts market was valued at USD 618.3 Mn by 2019. The rising prevalence of infectious diseases in immunocompromised patients worldwide primarily drives the wolfberry extracts market growth. Furthermore, rising public health awareness regarding the therapeutic efficacy of herbal medicines in treating chronic diseases further accelerates the market growth.

Wolfberry extracts also known as goji fruit or lycii fruit has diverse clinical application and is categorized as Chinese herbal medicine as it is an evergreen shrub native to Mongolia, China, Tibet and the Himalayan forests of India. They are rich in nutrients and provides vitamin B, manganese, copper, magnesium, and selenium, being a red-colored fruit it contains a sufficient quantity of carotenoids and zeaxanthin. Technological advancement in the nutrition science and technique in gaining extracts of vital phytochemicals having therapeutic significance provides positive thrust to the wolfberry extracts market growth.

The major segments related to the wolfberry extracts market are: 

By Clinical Application (2017–2027; US$ Mn)

Immunity Booster

Dietary Supplement

Others

By Distribution Channel (2017–2027; US$ Mn)

Supermarket

Retail Stores

E-commerce

Geography Segment (2017–2027; US$ Mn)

North America

U.S.
Canada

Europe

United Kingdom
Germany
Russia
France
Italy
Spain
Ukraine
Rest of Europe

Asia Pacific

China
Japan
Rest of Asia Pacific

Latin America (LATAM)

Brazil
Mexico
Rest of Latin America

Middle East and Africa (MEA)

GCC
Rest of MEA 

Justification for study?

• The intention of the study is to give a comprehensive outlook of the global wolfberry extracts market
• The overall segmentation of the wolfberry extracts market, by clinical application, distribution channel, and geography is minutely studied. Immunity booster and supermarket are dominating the clinical application and distribution channel segments respectively
• Growing incidence of an infectious disease due to compromised immunity worldwide
• Increasing demand for wolfberry extract as a dietary supplement for its potent antioxidant and blood pressure-lowering properties etc.

Report gist?

• The study of the global wolfberry extracts market includes qualitative analysis of factors such as drivers, restraints, and opportunities
• The report covers a qualitative and quantitative analysis of the overall market segmented on the basis of clinical application and distribution channel and categorization of the same at the geography level
• This research report presents the analysis of each segment from 2017 to 2027 in which 2019 is considered as the base year. The compounded annual growth rate is calculated for the respective segments from 2020 to 2027

The study includes the profiles of major market players with a significant global and regional presence along with top company positioning. 

Significant customers?

• This study is suitable for industry participants and stakeholders in the nutraceutical industries actively engaged in the production and marketing of wolfberry extracts due to the  rising prevalence of infectious diseases in immunocompromised patients worldwide
• The report will benefit researchers engaged in the development of wolfberry extracts as a dietary supplement for its diverse health benefits
• Managers with financial institutions looking to publish recent and forecasted statistics pertaining to wolfberry extracts market
• Financial institutions, venture capitalist, analysts, investors, government organizations, policymakers, regulatory authorities, researchers, looking for insights into the market to determine future strategies 

Segment Analysis

Immunity booster is representing the largest market share in the clinical application segment for wolfberry extracts market. As per the latest research findings provided by the World Health Organization (WHO), it is estimated that about 5 million cases of influenza is reported each year throughout the globe. The looming threat of microbial resistance to antibiotics and the growing incidence of viral infection pandemics worldwide tighter increases the demand for wolfberry extracts market. Dietary supplements are going to register rampant market growth in the near future owing to the significant increase in the lifestyle disorders worldwide and constant growth observed in the nutraceutical industry.

The supermarket is presently leading the distribution channel segment for wolfberry extracts market. It serves as a lucrative opportunity for consumers opting for a one-stop shopping experience on weekends and getting exposure to diverse product portfolio pertaining to wolfberry extracts market. Retail stores serve as the most preferred shopping destination for consumers receiving prescription form either a dietician or nutritionist to gain access to the right choice of dietary supplement. E-commerce is expected to showcase exemplary market performance during the forecast period on account of the availability of products at affordable prices and attractive discount coupons.

North America is presently dominating the geography segment for wolfberry extracts market. The growing incidence of infectious disease in immunocompromised patients primarily drives the market growth in the region. According to the latest statistics provided by the Center for Disease Control and Prevention (CDC), approximately 61,000 deaths occur each year associated with influenza infection in the United States. Furthermore, a supportive regulatory environment provided by the USFDA for the sale and distribution of herbal medicines accentuates the market growth in the region. Europe is placed in the 2nd position in the regional segment on account of the increasing public health awareness regarding the therapeutic efficacy of wolfberry extract in the treatment of chronic lifestyle disorders such as hypertension and diabetes etc. The Asia Pacific is anticipated to be the fastest-growing regional segment for wolfberry extracts market. Presence of a niche environment for Chinese herbal medicines and proactive role adopted by government agencies to nurture traditional medicines and naturopathy clinics further accelerate the wolfberry extracts market growth in the region.