Beta Glucan Market

Global beta glucan is expected to grow at a CAGR of 7.1% during forecast period 2022-2030. Global beta glucan market is primarily driven by growing health concern among consumers & increasing health expenditure coupled with growing application of beta-glucan in food industry. However, there are various researches across the globe that states the advantages offered by beta glucan in improving the strength and immunity of the human body. for instance, a study conducted by the US Department of Agriculture’s Beltsville Human Nutrition Research Center found that beta glucan significantly lowers the cholesterol level of men and women those have high cholesterol. Furthermore, beta glucan has been widely used for escalating the immunity of the body in various circumstances such as stress, chronic fatigue, physical or mental stress, etc.

Cereal Lead the Sources Segment

Global Beta glucan market has been segmented on the basis of source, category and end-user. The end user segment is further sub segmented into bacteria, fungus, yeast, cereal and algae. Cereal lead the source segment in terms of revenue in global beta glucan market with over 41.28 % market share in 2021. However, cereal segment is also growing with a faster rate with a CAGR of 7.5% during the forecast period. Growth rate of cereals segment is fast due to the increasing cereal production across the globe. Cereals are major source of beta glucan. Moreover, as per Oats and Health organization beta glucan content in oat cereals varies 1 percent to 36 percent. The beta glucan is made through various cereals such as oats, wheat, barley, rye and others. According to Agricultural Utilization Research Institute (AURI), oats rich in beta glucan are extensively used as fat substitute in oat breakfast foods for increasing the nutritional value of the food.

Soluble: Accounts The Largest Share

Soluble segment in beta glucan market is projected to grow with the highest CAGR of 7.0% during the forecasted period 2022-2030. Soluble beta glucan market is expected to growing adoption of cereal derived beta glucan as a dietary substitute to lower the risk associated with heart diseases. In 2015, as per World Health Organization (WHO), mortality rate due to cardio-vascular diseases (CVD) is approximately 17.5 million annually that is expected to increase by more than 23.6 million by 2030.  As per Food and Drug Association (FDA), food products that contain minimum 0.75 grams of beta-glucan per serving are expected to reduce the risk of heart disease. Hence, the increased usage of cereal based beta glucan owing to their benefits is propelling the adoption of beta glucan in diet amongst individuals worldwide thereby driving the growth of global soluble beta glucan market during forecast period.

Food and Beverages to Grow at The Highest Rate In End-User Segment

Food and Beverages segment in beta glucan market is projected to grow with the highest CAGR of 7.5% during the forecast period. Beta glucan finds application in food industry as stabilizers, additives, acidity regulators, natural sweeteners and others. As per Heart UK (UK), beta glucan helps in lowering and maintaining blood cholesterol level and strengthening immune system. Increasing research activities by major players, research institutes and other organizations are opening new industry applications for beta glucan in food industry across the globe. Beta glucan finds application in baking cakes, pastry, chocolates and muffins and furthermore barley beta-glucans is used in breakfast cereals, extruded flakes and crisps, bread and others.

Europe Leads the Global Beta Glucan Market

Geographically, global beta glucan market has been segmented into North America, Europe, Asia Pacific and Rest of World (ROW). Europe leads the global Beta glucan market by capturing largest market share in terms of revenue of 36.24% in 2021. Beta glucan market in Europe is primarily driven by presence of majority of the key players. The key players include Pharmacon ASA (Norway), Tate & Lyle PLC (UK), Ohly (Germany), DSM N.V. (Netherlands) and others. Further, the increasing regulatory approvals of beta glucan across the countries of Europe is also driving the Europe beta glucan market. Moreover, North America is anticipated to be the fastest growing region with a CAGR of 7.4 % during forecast period. The highest growth rate of North America beta glucan market is attributed towards the initiatives taken by key players. The key players include Kemin Industries (U.S.), Cargill (U.S.) and others. North America market is driven by growing consumer awareness coupled with shifting consumer preference towards intake of healthy diet which is supplemented by high disposable income of US. According to the Organization for Economic Co-operation and Development (OECD), in 2015 per capita income in the United States was $46,509 (Purchasing Power Parity in $).

M&A is The Key Marketing Strategy

Merger and acquisition is the primary strategy adopted by companies in global beta glucan market. The companies increase their dominance and market share by acquiring other companies to increase their product portfolio.Partnership and collaboration is the secondary strategy adopted by companies in global beta glucan market. Strategic partnership allows the companies to share their resources to serve their respective self-interest.The intensity of competitive rivalry in global beta glucan market is expected to remain at high level over the forecast period. Global beta glucan market is highly competitive with the presence of many big players such as MilliporeSigma (U.S.), Cargill (U.S.), Tate & Lyle (U.K.), Royal DSM (Netherlands), Kerry Group plc (Israel), Frutarom (Israel) and Ohly (Germany) and others. Companies are trying to compete with each other by providing the same characteristics and similar price or by similar features at competitive prices for products in beta glucan market. Companies are focusing on new product development, merger and acquisition and collaborative research and development to sustain in the market and strengthen their respective positions in the global market which is also increasing the competition.

Historical & Forecast Period

This research report presents the analysis of each segment from 2020 to 2030 considering 2021 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segment are calculated for the forecast period from 2022 to 2030.

Report Methodology

Market revenues and CAGR were derived from primary and secondary research. Both quantitative and qualitative trends were considered for extrapolation of market revenues. The derived market estimates were further validated from top down, bottom strategies and primary research. The scope of the market is limited to the following segments of product categories and region.

By Source(2020-2030; US$ Mn)

• Bacteria
• Fungus
• Yeast
• Cereal
• Algae

By End user(2020-2030; US$ Mn)

• Personal Care
• Pharmaceuticals
• Animal Feed
• Food & Beverages

By Category(2020-2030; US$ Mn)

• Insoluble beta glucan
• Soluble beta glucan

By Region (2020-2030; US$ Mn)

• North America
• Europe
• Asia Pacific
• Latin America
• Africa

Global Impact of Covid-19 Segment (2020-2021; US$ Mn)

• Pre Covid-19 situation
• Post Covid-19 situation

Key questions answered in this report

• What are the key market segments in current scenario and in the future by product categories?
• What are the key market segments in current scenario and in the future by regions?
• What is the key impact of Covid-19 over market revenues and market determinants in the global beta glucanmarket?
• What are the primary and secondary macro and micro factors influencing the market growth currently and during the forecast period?
• What are the primary and secondary macro and micro factors deterring the market growth currently and during the forecast period?
• How to overcome the current market challenges and leverage the opportunities in each of the market segment?
• Who are the key players in the operational predictive maintenance market and what are their key product categories and strategies?
• What are the key strategies – mergers/acquisitions/R&D/strategic partnerships etc. that companies are deploying to enhance market revenues and growth?