Kombucha Market

Global kombucha market is estimated to grow at a CAGR of 25.4 % during the forecast period (2022-2030). The major driver for this market is growing acceptance of fermented beverages and its convention as a substitute to soda among consumers. Kombucha is a beverage which is rich in micronutrients and probiotics. Consequently, consumers are preferring beverages with kombucha as a useful ingredient. Moreover, increasing disposable income has significantly contributed to the growth of global kombucha market.

Apple, Coconut and Mango flavor to Dominate the Market

The global Kombucha market has been segmented on the basis of type, flavor and consumer demography. The flavor segment is further segmented into citrus, Apple, Coconut and Mango, Herbs and spices, Flower, Berries and others. Apple, Coconut and Mango flavor segment was the dominating segment in the year 2021 with a revenue share of 24.36 %. According to mayoclinic of USA, drinking kombucha boosts up the immunity system. Rising demand for fruit flavored beverage due to increasing consumer preference for fruit flavored drinks is contributing to the growth of Apple, Coconut and Mango flavor segment of kombucha market. According to healthy food America, American parents rated fruit flavored drinks six times healthier as compare to other drinks. 80% of parents purchase or provide fruit flavored beverages for their children. Herbs and spices segment is estimated to be the fastest growing segment during the forecast period with a CAGR of around 26.1%.

Fruit Based Kombucha are the most preferred kombucha

Fruit flavored Kombucha (apple, coconut and mango) leads the flavor segment in global kombucha market by capturing largest market share of over 24% in the global kombucha market in 2021. Fruit based kombucha market is anticipated to grow at CAGR of 25.8% during the forecast period. Different fruits such as apple, coconut, and mango are used for the preparation of kombucha tea. Kombucha helps to maintain immunity and provide different health benefit such as it reduces anxiety, boost up health, and helps to stay fit. These fruits add flavor to the drink and enhance its taste. According healthy food America, American parents rated fruit flavored drinks six times healthier as compare to other drinks. 80% of parents purchase or provide fruit flavored beverages for their children’s. The main reason for the growing consumption of fruit flavored drinks is the marketing strategy used, such as highlighting the benefit of nutrition intakes etc. 

North America to Take Lion’s Share

Geographically, the global Kombucha market has been segmented into North America, Europe, Asia Pacific and Rest of the world (ROW). North America is dominating region in the global Kombucha market with a revenue of share of 44.56 % in the year 2021. North America kombucha market is primarily driven by the presence of companies such as GT (US), Wonder Drink(US), KeVita (Pepsi co)(US), Humm Kombucha(US) and other that have captured large share in the global Kombucha market and have positively influenced the growth of kombucha in the North America region. Further substantial amount of funding raised by the kombucha manufacturing companies have positively influenced the growth of kombucha in the US.

Product Launch Remains as The Key Strategy

Product launch is the primary strategy adopted by the companies in the Kombucha market. Merger and acquisition is the secondary strategy adopted by the companies in the kombucha market. The top companies in this market include GT, Kombucha Wonder Drink, Kevita (Pepsi Co), The Humm Kombucha LLC, Townshend’s Tea and others. The intensity of competitive rivalry in the global Kombucha market is expected to shift from moderate in 2022 to high in 2030. The major companies in the global Kombucha market include GT, Wonder Drink, KeVita, Humm Kombucha, Townshend's Tea and others. These companies are actively involved in product launch and expansion to expand into untapped markets. However, over the forecast period the entry of established beverage manufacturers in the kombucha market would increase the level of competition.

Historical & Forecast Period

This research report presents the analysis of each segment from 2020 to 2030 considering 2021 as the base year for the research. Compounded annual growth rate (CAGR) for each respective segment are calculated for the forecast period from 2022 to 2030.

Report Methodology

Market revenues and CAGR were derived from primary and secondary research. Both quantitative and qualitative trends were considered for extrapolation of market revenues. The derived market estimates were further validated from top down, bottom strategies and primary research. The scope of the market is limited to the following segments of product categories and region.

By Type (2020-2030; US$ Mn)

• Yeast
• Bacteria
• Others

 
By Flavor(2020-2030; US$ Mn)

• Citrus
• Apple, Coconut and Mango
• Herbs and spices
• Flower
• Berries
• Others

By Region (2020-2030; US$ Mn)

• North America
• Europe
• Asia Pacific
• Latin America
• Africa

Global Impact of Covid-19 Segment (2020-2021; US$ Mn)

• Pre Covid-19 situation
• Post Covid-19 situation

Key questions answered in this report

• What are the key market segments in current scenario and in the future by product categories?
• What are the key market segments in current scenario and in the future by regions?
• What is the key impact of Covid-19 over market revenues and market determinants in the global Kombuchamarket?
• What are the primary and secondary macro and micro factors influencing the market growth currently and during the forecast period?
• What are the primary and secondary macro and micro factors deterring the market growth currently and during the forecast period?
• How to overcome the current market challenges and leverage the opportunities in each of the market segment?
• Who are the key players in the operational predictive maintenance market and what are their key product categories and strategies?
• What are the key strategies – mergers/acquisitions/R&D/strategic partnerships etc. that companies are deploying to enhance market revenues and growth.